Aspall Cyder
Returning to their roots as a cyder producer has been core to Aspall’s success story. Our refined, yet earthy brand image has combined key elements of Aspall’s unique heritage into a contemporary platform.
We’ve worked with Apsall for 15 years, being a constant design partner in their ongoing success.
Aspall Imperial
Aspall Imperial Cyder is based on an original Aspall family recipe dating back to 1921, when it was awarded the Daily Mail Imperial Fruit Award.
The design clearly positions Imperial as the most premium in the Aspall cyder range.
Aspall Perronelle’s Blush
Leveraging the Aspall heritage into a marketable commodity has been key in the Aspall success. Perronelle was the grandmother who’s unique recipe of cyder with blackberry liquer forms the basis of this summery refreshing drink.
This was the first new cyder variant after the original launch of Premier Cru, Draught and Organic.
Aspall Lady Jennifer’s
The newest addition to the Aspall range is pale to mid straw in colour, fresh, crisp, slightly sweet and thirst quenching. The design is inspired by Edwardian summer picnics with a hint of Downton Abbey.
Cuvee Chevallier
Aspall Cuvée Chevallier is based on a unique 1930 recipe by ancestor JB Chevallier and was only recently rediscovered.
The production process is similar to that of Champagne, so styling cues for the bottle shape, label and the typography take their inspiration from traditional Champagnes.
Aspall Cyder 4-pack
Good things come in fours.
A ‘take home’ pack that’s practical and true to the brand’s premium values.
Aspall English Apple Juice
A striking, typographic-led design for a new Aspall apple juice.
A design that emphasises honesty, quality and refreshment.
The result is soaring sales and new listings in Waitrose
and Morrisons.
Aspall Vinegar
Traditionally retailed in 500ml and 1ltr generic bottles, research had clearly shown that smaller, handier size would be preferred.
The new range design therefore encompassed a bespoke bottle and an unmistakably understated Aspall design.
The range also included simple usage ideas including dressings…
…and a first for Aspall — Golden Malt Vinegar. A favourite British meal now has a vinegar to match!
Tesco Wines
Highly evocative illustrations that convey the vibrant origins of New World Argentinian wine.
Whitworths Stuffits
Packaging design that taps into the growing interest in healthy eating. We’ve mixed appetite appeal and ease of preparation — then added a lot of shelf impact!
Whitworths Organic Sugar
How do you make a commodity product shine? Our sun device creates a memorable, fun personality, whilst being relevant
to the product. Organic sugar cane is at its best when left longer in the sun.
Waitrose salads
Designs for a premium staple. The Waitrose salad bag, bought by AB consumers everywhere, is about clarity and understated confidence.
